Prio Baba Campaign has been organized by Centerr for Men and Masculinities Studies (CMMS) and funded by Promundo US as part of an action research initiative titled MenCare Bangladesh: Engaging Fathers for Child and Family Well-Being and Gender Transformation -- conducting awareness campaigns in five districts of Bangladesh. The campaign involves mostly fathers to sensitize them about family planning, rights of the wife and children and bad impacts of domestic violence.
This program is aimed at:
Keeping these objectives ahead, Prio baba campaignhas conducted awareness campaigns in the rural areas of Pabna, Rangpur, Cox’s Bazar, Sirajganj and Natoredistricts of Bangladesh for the last two years. The campaign has achieved revolutionary success in creating a culture of positive fatherhood in the research areas. The key activities of the campaigns are:
You can know more about this unique campaign by exploring our manuals, Prio Baba Story Book and a wide range of tools and fact sheets.